Profiled in the Los Angeles Times and appearing on TV throughout the years, Tierra Mia is a well-known franchise thats been growing in popularity since 2008 when its first coffee house opened in the intersection of Atlantic Boulevard and Firestone Boulevard. Caff latte/latte macchiato Caff latte translates to coffee and milk. The small cafe was filled with locals keen to get their morning fix. Photos of coffee farmers on the walls. Tierra Mia Challenges Traditional Coffee Shops - The Oracle They want to relax. I like that the sign on the side of the building is almost like a billboard, the way it is presented to the intersection. Espresso Espresso is the most popular coffee drink in the world. The goal of the foundation is to work on initiatives around early childhood literacy. Ulysses Romero holds an MBA from Stanford University's Graduate School of Business and a bachelor's degree from Berkeley's Haas School of Business. Creamy, sweet, and a little spiced whats not to love?. having expressed interest in San Leandro and San Jose in the past, Tierra Mia Coffee Expanding to Uptown Oakland, Tierra Mia Coffee Arrives in Bernal Heights. Many of them are now managers, saidRomero. Customize the blanks with unique fillable areas. Do you generally feature Latin American coffees? Required fields are marked *, Jeri May 13, 2015 at 7:16 pm, I was under the impression Tierra Mia is not a franchise. In other areas, it is about pedestrians. Because we are roasting, we still make something on each coffee we sell. TIERRA MIA COFFEE COMPANY is a California Stock Corporation - Ca - General filed on September 25, 2006. Their new store was a former Taco Bell and will be transformed into their newest cafe near Long Beach Polytechnic High School, which boasts a student body of more than 5,000 students. Tierra Mia Coffee Company is a specialty coffee retailer and roaster that operates five retail locations in Southern California, United States. When we last left off [PART 1 HERE], Wolfson was at a huge party with the Tierra Mia Coffee family, enjoying carnitas and lamb meats while chatting with Ulysses Romero, the visionary behind TMC. We will serve the same Tierra Mia menu of brewed coffees, espresso drinks, and pastries. The Registered Agent on file for this company is Ulysses Romero and is located at 2108 N Broadway, Los Angeles, CA 90031. This espresso is then combined with several ounces of steamed milk to create a rich, creamy beverage that has a more subtle espresso taste The typical ratio for espresso to steamed milk is about 1-to-2. Tierra Mia Coffee Company is a specialty coffee retailer and roaster that operates five retail locations in Southern California, United States. Los Angeles, CA, US View. With the goal initially to cater to the Hispanic population, and what I saw in the community is that 40 to 50% of sales were for cold blended drinks. When Ulysses Romero opened his first Tierra Ma Coffee in 2008 , Los Angeles was on the verge of a specialty coffee boom. Things have been going so well that on March 12, he debuted a second Tierra Mia in downtown Huntington Park, near the bygone Warner movie palace. The post A Coffee Crawl With Tierra Mias Ulysses Romero appeared first on Sprudge. A latte begins with the same base, a single or double shot of espresso. May 7, 2023 tierra mia owner ulysses romero was raised in Norwalk and La Habra , and went to St. Paul High School in Santa Fe Springs. Like any other caf, Tierra Mia also offers pastries. Chicago's Intelligentsia had just moved in the year before, sparking a surge in third-wave coffeehouses. Those Tierra Mia baristas better get ready to make copious amounts of their signature Horchata Lattes and Mocha Mexicanos. Thanks for or, Downright diabolical deep-fried French toast fille, Spectacularly flaky, croissant-like boreka with cu, Nice to have @bubandgrandmasbread nearby. A Coffee Crawl With Tierra Mia's Ulysses Romero TMC now has more than 90 employees. We have staff members that are driving that on the retail side. When Ulysses Romero opened his first Tierra Ma Coffee in 2008 , Los Angeles was on the verge of a specialty coffee boom. Thats right, people order lattes more often than they order a regular coffee with milk and sugar. Joshua Lurie founded FoodGPS in 2005. Tierra Mia Coffeehouse Expands in Southeast L.A. Fun omakase dinner at @bar.sawa. Those initial investors have stock in the company and after five years were offered buy-outs, but no one took Romero up on that offer. In addition to overseeing the 10 current locations and building two new ones, Romero has taken the time in 2015 to launch the Tierra Mia Cares foundation. In order to balancethe customers inside the cafe with the orders coming from the drive-thru window, Romero has developed an ordering system and runs a tight ship. We did not have it one the original menu. What have you learned in the five years running TMC? Drink of the Week: Tierra Mia Coffee Rice & Beans Frappe - Food GPS We take the orders as they come in. I saw on the wall the sign for the Downbeat Caf, and I remember thinking I wish I had that location. We want the people who work for us to be happy. Almost everyone employed at Tierra Mia has trained and worked as a barista. We do require a valid, verified email address, which will not be displayed, but will be used to confirm your comments. I havent heard of them and would love to try one now. Subscribe to our weekly newsletter by clicking here. Since 2008, Romero has opened ten cafes in Southern and Northern California, now run by a staff of more than 200 employees. You just opened your sixth caf. Tierra Mia Coffee makes its espresso utilizing La Marzocco and Mazzer equipment and creates beverages with latte art. Why did you want to add that to all of your responsibilities? [At]the rate that we are growing now, I think we can open three to fivestores a year. We have tried to improve on equipment, on staff on training and execution on a daily basis. If you love coffee on any level then you will LOVE this horchata latte! Tierra Mia owner Ulysses Romero was raised in Norwalk and La Habra , and went to St. Paul High School in Santa Fe Springs. They want to wake up. All of its brewed coffee is made to order using a pour over method. Ulysses Romero Founder & President Tierra Mia Coffee Company | LinkedIn. In Philadelphia, PA, Build-Outs Of Coffee: Considered In Santa Barbara, CA, Build-Outs Of Coffee: Wayward Coffee In Dallas, TX, On The Menu: A Pride Celebration Cake Latte At Equator Coffees Proof Lab, Officine Fratelli Bambi: Inside The True Artisan Heart Of La Marzocco, Equator Coffees Celebrate 10 Years Of The Proof Lab, Their First Cafe, The Sprudge Guide To Coffee In Dublin For 2023, Sprudge Maps Spotlight: Philter Coffee In Kennett Square, PA, The Sprudge Guide To Coffee In Lexington, Kentucky, Amsterdam-Style Coffeeshops May Be Coming To California, The Sprudge Guide To Coffee In Aberdeen, Scotland. The Classic Latte Is the Most Popular Coffee Order in the US. Ultimately, I put our stores in areas with high volume. They take these books home and the parents read with them. Joshs fav. It has a lot of layers of flavor, and is not super sweet. I feel like I should not get in the way of what the company can become. Creamy, sweet, and a little spiced whats not to love?. We get new people in everyday. Photographer: Kayry Gonzalez (16), The student news site of The Archer School for Girls, Your email address will not be published. Chicagos Intelligentsia had just moved in the year before, sparking a surge in third-wave coffeehouses. By submitting your email, you agree to our, Tierra Mia Coffee, Now Brewing inOakland, Sign up for the Its kind of interesting that we are doing both back to back. The Classic Latte Is the Most Popular Coffee Order in the US. Creamy, sweet, and a little spiced whats not to love?. I kind of laughed about it then realized we could make one through a play on words. Ulysses Romero has grown Tierra Mia into a juggernaut of specialty coffee service in the Southlands, with 6 stores each outfitted with La Marzoccos, Mazzers, and house baked pastries. For the frappes I started with milk, ice, coffee, sugar and made some slush. Many of them are now managers, saidRomero. In other areas, it is about pedestrians. I try to think about it as big companies do which is developing a site criteria, said Romero. I think that if they know they can get really good coffee we will be successful at our business. Many locations see some of their highest volume sales at night in neighborhoods needing a cozy place to hang out with family and friends. Chicagos Intelligentsia had just moved in the year before, sparking a surge in third-wave coffeehouses. We want to make good coffee that is accessible. Julie Wolfson is a culturewriter based in Los Angeles. They roast coffees on twin Probats and source those coffees from importers working with high quality producers around the world. Decor is minimal, with sumptuous couches and chairs. It gives a deeper sense of meaning to the work I do. Latin American Coffeehouse Juggernaut Tierra Mia Opens in Long Beach to I try to think about it as big companies do which is developing a site criteria, said Romero. It made sense for us to make an investment in a roasting facility. Chicagos Intelligentsia had just moved in the year before, sparking a surge in third-wave coffeehouses. One former barista now works with Romero in their green coffee buying operations. We take the orders as they come in. And on this day, in addition to the regular workload of making a few thousand pastries for all of the Southern California locations, they werein the R&D phase of making croissants. Tierra Mia Coffee Company is a specialty coffee retailer and roaster that operates 20 retail locations in California, United States. We train the staff to make everything from a classic pour over to a frappe and to do both really well. Overview Company Description: Key Principal: ULYSSES ROMERO See more contacts Industry: Restaurants and Other Eating Places , Food Services and Drinking Places , Accommodation and Food Services , Coffee shop We want the people who work for us to be happy. Almost everyone employed at Tierra Mia has trained and worked as a barista. We rejoin them at the party, where Julie continues her conversation with Ulysses. Tierra Mia Coffee has also been profiled in the Los Angeles Times, La Opinin and Al Borde, and has appeared on television newscasts of Univision and Telemundo. We can only do that because we have a base of stores with people who are trained, said Romero. A young couple snuggled while waiting to order. Will this be the next Central Perk or Espresso Pump for these teens? It makes an impact financially for people and helps our local economy. A young couple snuggled while waiting to order. Fill out the empty fields; engaged parties names, addresses and numbers etc. Thats my target right now. Folks in LA know that youre famous for one particular cold blended drink. Tierra Mias coffee is unique for itsMexican-influenced menu options. Ulysses Romero, founder of Tierra - Coffee Roasters Guild - Facebook Its often served straight, but you can turn it into an horchata latte with a delicious shot of espresso. What Is A Good Brand For Espresso Machine? We go through about two thousand pounds every three weeks. The company roasts coffee that Romero sources and bakes pastries in-town. Since 2008, Romero has opened ten cafes in Southern and Northern California, now run by a staff of more than 200 employees. The hard working part is being able to produce drinks everyday. Since 2008, Romero has opened ten cafes in Southern and Northern California, now run by a staff of more than 200 employees. Open it up using the online editor and begin adjusting. The more we grow, the more opportunities we provide to people.. Its almost a fear of not doing enough. Tierra Mia Coffee was founded by Ulysses Romero and funded by a group of private investors. A typical Cuban breakfast consists of bread slices wet in caf con leche, a combination of strong coffee with warm milk The other two meals, lunch and dinner, usually includes a table full of food with dishes that mix white rice, beans, legumes, meat and salads. The new Long Beach store will keep the existing drive-thru. At South Gate, he offered Intelligentsia from the beginning, but after a recent trip to Seattle and Portland, he learned about Stumptown and decided to expand his pourover offerings. 1-2 shots of espresso are in lattes, while flat whites have 2 shots of espresso Lattes and flat whites have the same type of textured milksmooth and silky with a thin layer of microfoam. As I approach our business and think about everything that we do, there are a few things that are always on my mind. What I need to do is just guide the ship. Its not just me anymore. As part of Archers active and engaged community, the Editorial Board welcomes reader comments and debate and encourages community members to take ownership of their opinions by using their names when commenting. View Tierra Mia Coffee org chart to access information on key employees and get valuable insights about Tierra Mia Coffee organizational structure. Read more Julie Wolfson on Sprudge. When I think about our growth and decision on opening stores, obviously my plate if going to be very full. Then we motoredon to Lynwood, one of Tierra Miasmost successful stores. Tierra Mia Coffee is a Venture Capital and Private Equity Principals, Restaurants, and Hospitality company located in Madrid, Community of Madrid with $180000 in revenue and 94 employees. We offer high quality basic coffees and Latin specialties. In front of this cafe sits a parklet similar to the ones in San Franciscos Mission District at Four Barreland Ritual, creating a community gathering space. Because we are a 6-12 school, the Editorial Board reserves the right to omit profanity and content that we deem inappropriate for our audience. Romero points to his growing staff as the key to success. Traditional full-service locations that feature street-level entrances and an optional drive-thru require an initial fee of $30,000 Non-traditional locations which are generally smaller PJs that are located within another business such as a college or health care facility require an initial franchise fee of $20,000. "It would be nice to have a super expensive machine with all the bells and whistles," says Romero, "but if you have good training and a good grinder, you can pull really good shots." As the son of a Mexican immigrant, Romero followed fathers footsteps andopened his own business. A man in a business suit stoodnear children sipping hot chocolates with their grandparents. Now we have an ingredients company produce it for us. Ulysses Romero Profiles in CA and MO - Bizapedia Why was it important for you to offer frappes? His father and uncle own and operate Romero's Food Products, a company that makes tortillas and breads for restaurants, retail, and wholesale. The Most Advanced Company Information Database . Bringing it all back home: the rise of the latino coffeehouse in los angeles When ulysses romero opened his first Tierra Ma Coffee in 2008, Los Angeles was on the verge of a specialty coffee boom. Your downtown Los Angeles location is in the building where you live. I can do more quality control on our menu. I wanted to be able to determine what we wanted to serve on the bar. Along with the leather couches and granite counters of an upscale caf, his shops feature wrought iron fixtures, photos of coffee farms, and a soundtrack of Latino genres including rock en espaol. Tierra Mia Coffee, the Latin-tinged, WiFi-averse coffee chain from Ulysses Romero that is slowly populating California with cafes, takes a hands-on approach. Social comments and analytics for this post, This post was mentioned on Twitter by foodgps: Tierra Mia Coffeehouse Expands in Southeast L.A. (@tierramiacoffee)http://su.pr/32muq9, i love tierra mia there drinks are unique, they are very tasty i especially love the horchata its my favorite. Working with these existing buildings helps to streamline the process of getting a new location ready to open. great to see theyre expanding. Jesus Gamino Email & Phone Number - Tierra Mia.. | ZoomInfo Being successful means being able to execute on a ton of small details and being able to do them all well. I want to ensure that the path they have with us is rewarding. Their new store was a former Taco Bell and will be transformed into their newest cafe near Long Beach Polytechnic High School, which boasts a student body of more than 5,000 students. 1. We have a hot bar and a cold bar. Currently, Tierra Mia Cares sponsors Read With Me with Families in Schools for classrooms in South Gate, Lynwood, and Pico Rivera. Company Lists & Search Criteria, Advanced Search (filter by dozens of criteria including revenue, employees, business activity, geography, distance, industry, age, phone & demographics), Building & Tenant Search by Address or Street Name, Create, Save & Share Place Lists and Search Criteria, Access Information on 40+ million Contacts ( No Email), Create, Save & Share Contact Lists & Search Criteria, Contact Information Export Limits (No Email Addresses), Monthly Subscription - Contact Email Address Limits, Annual Subscription - Contact Email Address Limits. It is important to the culture of our company, said Romero. There were certain coffees that we liked and certain profiles that we like. Ham Roya, I now have a burrito named for me. The small cafe was filled with locals keen to get their morning fix. We can only do that because we have a base of stores with people who are trained, said Romero. We retain many of our people. However, at the center, amilky goodness wrapped inside the muffin awaits to tickle your tastebuds. The staff sees the potentialin committing to their job as colleagues get promoted to managers. After some initial investments in the first cafe, each subsequent location has been funded by the generated income. Tierra Mia Coffee Company is a specialty coffee retailer and roaster that operates thirteen retail locations in California, United States. I wouldn't be surprised to hear if they start growing and processing coffee themselves in the coming years. There is a ton of traffic from the two major streets that run through LA. Tierra Mia Coffee in Los Angeles, CA - (213) 895-6000 - Profile - Buzzfile Read more Julie Wolfson on Sprudge. Read about him here. Ulysses Romero is the Owner at Tierra Mia Coffee. Not just good ingredients, but being able to execute that menu and do it consistently day after day in all the stores. Those Tierra Mia baristas better get ready to make copious amounts of their signature Horchata Lattes and Mocha Mexicanos. A: MiO Energy contains 60 milligrams of caffeine per 8 fl oz. He previously worked at Kean Coffee a concept started by coffee luminary Martin Diedrich, founder of Diedrich Coffee, one of the first coffeehouse chains in Orange County, California. I spent well over a year working on it. I love African coffees. Interview: Tierra Mia Coffee founder Ulysses Romero - Food GPS His mission is clear:I am trying to be a good leader to everyone in our organization. In December 2011, in LA Weekly's Best of LA, Tierra Mia Coffee was listed as one of the "10 Best Coffee Shops in Los Angeles". Cafe con Leche (Cuban Coffee with Milk) is a morning beverage made with strong, brewed cuban espresso, steamed whole milk, and sugar to taste This coffee drink is usually served with buttered Cuban toast or can be enjoyed by itself. Another Tierra Mia favorite among customers is the Horchata Frappe, an iced frappuccino blended with rice milk and topped with whipped cream. They provide training to the parents and teachers., The goal is for every Tierra Mia store to have a partner school and eventually sponsor literacy events twice a year. https://archeroracle.org/11342/_food/tierra-mia-challenges-traditional-coffee-shops/#comment-13225, https://archeroracle.org/11342/_food/tierra-mia-challenges-traditional-coffee-shops/#comment-1509, Review: Billy Joel, Stevie Nicks concert lives up to its name, Op-Ed: Being a big sister made me a better leader, Review: Haidilao Hot Pot allows diners to not only enjoy a meal, but an experience, Moving Up Day celebrates 'motivated,' 'creative' rising senior class, Op-Ed: Transgender athletes should compete with their gender, not sex. When we last left off [ PART 1 HERE ], Wolfson was at a huge party with the Tierra Mia Coffee family, enjoying carnitas and lamb meats while chatting with Ulysses Romero, the visionary behind TMC. Tierra Mia Coffee Arrives in Bernal Heights [~ ESF ~]. We now have ninety people and with San Francisco, we will eclipse one hundred. Coffee con Cultura | STANFORD magazine In LA, it is about cars. Carmo Coffees is a Tierra Mia coffee supplier whose non-profit is called Cria Carmo, which translates to grow-nurture Carmo. It is important to the culture of our company, said Romero. Each user is limited to a single free trial. Typically we try to have two or three from Latin America and one African. Tierra Mia Coffeehouse Expands in Southeast L.A. - Food GPS One former barista now works with Romero in their green coffee buying operations. A latte begins with the same base, a single or double shot of espresso. The goal of the foundation is to work on initiatives around early childhood literacy. The most unique thing about Cuban coffee is its distinctive dark look and strong taste. Horchata is a popular Mexican drink made with rice, milk, and cinnamon. Since 2008, Romero has opened ten cafes in Southern and Northern California, now run by a staff of more than 200 employees. Its often served straight, but you can turn it into an horchata latte with a delicious shot of espresso. What Is In a Latte? Even our accounting people, saidRomero. We have added a few menu items. Find top employees, contact details and business statistics at RocketReach. The staff sees the potentialin committing to their job as colleagues get promoted to managers. Ulysses Romero Founder and President. They take these books home and the parents read with them. Some have learned roasting. Your email address will not be published. About 2.5 years after that, we started we began roasting. serving. His father and uncle own and operate Romeros Food Products, a company that makes tortillas and breads for restaurants, retail, and wholesale. Where Does Tierra Mia Get Their Coffee? | Coffee Nerd Key people Ulysses Romero, . 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